Search Engine Optimization (SEO) is the altering of a Web site, Web pages and links to improve visibility, rank and relevance in the organic listings of crawler-based search engines.

How Do Search Engines Work?

When you have a custom website designed for you by Hurricane Graphics, we design your site to be search engine friendly right from the start. We never use dirty tricks or "black hat" tactics that may put your website, or your company's reputation at risk. We only employ the use of honest, well accepted techniques to supply you with the highest quality search engine friendly website possible.

Even if you already have a website, Hurricane Graphics can analyze its construction to pinpoint and eliminate any potential problems that may keep your site from ranking well in the search engines.

Although SEO encompasses a great deal of areas, one important distinction to be aware of is the difference between On-page optimization and off-page optimization.

On-Page Search Engine Optimization

On-Page Search Engine Optimization refers to editing text content, HTML code and other elements of your web pages.

Off-Page Search Engine Optimization and Promotion

Off-Page Search Engine Optimization and Promotion refers to the text and "inbound" linking from other web site pages that point to your web site pages.

Hurricane Graphics can help you in both of these areas. We can repair or rebuild the code of your web pages for good on-page optimization, and we can improve your off-page optimization by promoting your website to increase link popularity and overall web exposure.

Black Hat SEO - Just Say No

Some unscrupulous search engine optimization companies use 'dirty tricks' like "spamming," "cloaking" or using automated software that spews out thousands of "doorway" pages. These doorway pages consist of a series of keywords designed to attract the search engine spiders, but makes no sense when read by a human. When a bot (spider) discovers a web page that it perceives as an attempt to falsely increase value, the site may suffer serious, site-threatening sanctions. You won't get a warning, you'll wake up and find your web site banned - cut-off from traffic.

Major Search Engines like Google and Yahoo have specific guidelines that identify techniques referred to as "spam" that can cause a webpage to be excluded from the search engine's index.

How Does Google Define Spam?

How Does Yahoo Define Spam?

If you ask Hurricane Graphics to do an SEO Evaluation of your website, and we discover any "violations" or other potential problem areas working against your search engine ranking, we will suggest solutions to overcome these road blocks.

Top search engine ranking does not come overnight! There are no shortcuts. If you cheat, you may do well for a while, but when they catch you (and they will) your site can be penalized or even banned and removed from the index all together. And, once you are kicked out, it's tough to get back in.

So beware! Don't fall for the "we'll submit your site to 10,000 search engines for only 29.95", or "get thousands of reciprocal links instantly for a one time charge of 99.00". You might as well just flush that money, and your search engine status right down the toilet. That stuff used to work, but the Search Engines got a lot smarter over the years, they are constantly changing the rules to stay ahead of the cheaters and the spammers. If an offer sounds too good to be true ... it probably is.

If you are interested in Search Engine Optimization, and would like to increase your web exposure and rank higher in the search engines, contact Hurricane Graphics and ask for an SEO Evaluation and Consultation.



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